At the time of the studio's establishment, most staff had experience in publishing games, such as Project Gotham Racing and Golf 4.0, but had not been involved in game development. Turn 10 Studios was established in 2001 by Microsoft, under its Microsoft Game Studios division, to develop a series of racing games, which later became known as Forza, as the Xbox rival to Gran Turismo for PlayStation. Logo of Turn 10 Studios, the creator and, along with Playground Games, the primary developer of the Forza series It is also one of the highest-grossing video game franchises overall. The franchise is primarily divided into two ongoing titles the original Forza Motorsport series developed by American developer Turn 10 Studios, which focuses on primarily professional-style track racing events and series around a variety of both real and fictional tracks, and the Forza Horizon series developed by British developer Playground Games, which revolves around a fictional racing and music festival called the 'Horizon Festival' and features open world environments set in fictional representations of real world areas in which players may freely roam and participate in racing events.įorza is a highly recognized racing franchise, becoming the sixth best-selling racing franchise with about 16 million copies sold as of April 2021.

The series seeks to emulate the performance and handling characteristics of many real-life production, modified and racing cars. Forza ( / ˈ f ɔːr t s ə/ FORT-sə, Italian: Italian for 'strength') is a series of simulation racing games for Xbox consoles, Microsoft Windows, iOS and Android devices published by Xbox Game Studios.

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